Meet Joanna Gustafson
Founder & Chief Wellness Visionary, ActiveLiving360

Joanna Gustafson
Founder & Chief Wellness Visionary
Joanna Gustafson is a nationally recognized wellness educator, program developer, and active aging advocate with more than 30 years of experience helping individuals and communities live healthier, happier, and more connected lives.
Throughout her career, Joanna has dedicated herself to creating innovative wellness experiences that make healthy living accessible, engaging, and enjoyable for people of all ages. Her work has focused on the powerful connection between movement, cognitive wellness, social engagement, and overall quality of life.
As the creator of the NeuroStep System™ and founder of SMARTWalk Clubs, Joanna pioneered a unique approach to wellness that combines physical activity, brain fitness, social interaction, and lifelong learning. Her programs have empowered countless individuals and communities to embrace healthier lifestyles while building meaningful connections and lasting friendships.
Recognizing that true wellbeing extends far beyond exercise alone, Joanna founded ActiveLiving360 to create a comprehensive wellness ecosystem built upon three essential pillars: Movement • Wellness • Connection. Through innovative programs, educational experiences, and technology platforms, ActiveLiving360 is transforming the way individuals, organizations, and communities approach healthy living and active aging.
Joanna's vision is simple yet profound: to create a world where every person has access to the tools, support, and community they need to thrive physically, mentally, emotionally, and socially throughout every stage of life.
Today, through ActiveLiving360 and its family of programs — including SMARTWalk Clubs, Tropicize, Sharper Method, and the ActiveLiving Central platform — Joanna continues to inspire healthier, happier, and more connected communities across the country.
I believe that movement energizes us, wellness empowers us, and connection gives our lives meaning. When we bring all three together, extraordinary things happen.
Want to connect with Joanna and the ActiveLiving360 team?
Whether you're interested in partnerships, programs, or simply learning more, we'd love to hear from you.